The Red Hat Society
who they are
Red Hat Society is an international organization for women of all ages. Members share a common love and passion for fun, friendship, fitness, and the freedom to express themselves in positive ways.
industry
package type
website
project type
contributors
Vigilante MarketingPUBLISHER
Publisher
The Red Hat SocietyCONTENT
Content
Tina RaposoDESIGNER
Designer
Peter VigilanteDEVELOPER
Developer
The Red Hat SocietyMARKETING MANAGER
Marketing Manager
The Red Hat SocietyPPC MANAGER
PPC Manager
The Red Hat SocietySEO MANAGER
SEO Manager
The Challenge
what they needed
The Red Hat Society’s previous website had a dated design and lacked flexible and scalable functionality for its members. Because of this, they came to VM wanting a brand new website designed and developed to better future-proof their organization.
how we tackled it
Tina Raposo took the lead in designing the client’s improved online presence. She utilized their existing brand colours by making them more vivid and bright to modernize the design. In addition, she placed the iconic red hat as a faded motif on the background on pages throughout the website.
Peter Vigilante was the primary developer of the massive undertaking of building this website. Once the over 60,000 members were migrated over to the WordPress platform, they needed to be placed with their associated subscriptions and plans so that they were able to interact with the client’s brand-new social platform that Peter created using BuddyBoss. The social platform allows members to create and join social groups known as chapters and get exclusive access to events and member content. The WooCommerce plugin was also implemented so new and returning members could purchase subscriptions and memberships.
The Website
