To begin the Clarius project, a VM designer, Tina, created an initial design concept used as a baseline by another design agency previously contracted by the client to encapsulate the overall brand and necessary functionality. The other agency utilized some of Tina’s graphical styles and brand elements in this design partnership.
Next, our VM developer, Peter, built a robust and advanced interface in the backend of the eCommerce website to allow Clarius team members to add a multitude of content that could easily be interconnected into all of their products and services. In addition, this functionality gave the client the ability to relate products to each testimonial, healthcare sector, classroom, webinar, event, and more. The built-in automation of this operation allows content to be added once and distributed automatically across the entire site. In addition, Peter developed an exuberant amount of custom coding to create the content interconnection and advanced displays of the custom data. Overall, the VM team created a website that can easily handle over 1200 different content pieces and keep those pieces well organized, categorized, and manageable by the Clarius team. Including making the site translatable into seven other languages that each incorporate their unique pricing and feature sets.