The Client

Engage Building Products is the parent company to EasyTrim, FastPlank, and QuickPanel subsidiaries. Their motto is to create and support products that solve common problems in construction, saving time and money for homeowners and contractors alike. They offer a complete lineup of cladding and trim systems, each designed to be compatible with most manufacturers’ products. All of their products are manufactured in North America, and they pride themselves on building solid relationships with their customers.

What They Needed

Toria Maxwell, from Maxxwel Marketing, came to Vigilante Marketing requesting assistance with developing three separate yet unified websites for Engage Building Products subsidiaries. Their previous sites for EasyTrim, FastPlank, and QuickPanel were all on different platforms without a cohesive design to ensure customers understood that they all belonged to the Engaged family of products.

What We Did

Toria Maxwell (Maxxwel Marketing) was the project manager and content strategist. She re-worked the client’s previous FastPlank site content to suit the brand refresh better, and interconnection between the three Engage products.

Vanessa Rusu, from Vanessa Rusu Digital Studio, created the design for QuickPanel, FastPlank, and EasyTrim websites. She used a different prominent color for each site to represent a cohesive nature theme, with FastPlank’s primary color being yellow to constitute the sun. In addition, she added similar call-to-action buttons to display consistency across all three companies.

Peter Vigilante, lead developed for Vigilante Marketing, built QuickPanel, FastPlank, and EasyTrim websites using the WordPress multi-site platform. This ensures they can all be easily managed by employees through a single dashboard. He also made a simplified system for client resources. Clients can now add many resources for salespeople to access, and they can download any necessary documents or files they might require for their installations. Additionally, he created a page with a choose-your-own-paneling feature that allows clients to choose panel colors and see how they would look on an example house.

Please visit our portfolio pages for EasyTrim and QuickPanel to see how these three websites are now cohesively designed and built to represent the Engage Building Products brand better.

This project was a collaboration with:

Maxxwel Marketing

Publisher Vigilante Marketing

Designer Vanessa Rusu

Developer Peter Vigilante

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