Engage Building Products is the parent company to EasyTrim, FastPlank, and QuickPanel subsidiaries. Their motto is to create and support products that solve common problems in construction, saving time and money for homeowners and contractors alike. They offer a complete lineup of cladding and trim systems, each designed to be compatible with most manufacturers’ products. All of their products are manufactured in North America, and they pride themselves on building solid relationships with their customers.
what they needed
Toria Maxwell, from Maxxwel Marketing, came to Vigilante Marketing requesting assistance with developing three separate yet unified websites for Engage Building Products subsidiaries. Their previous sites for EasyTrim, FastPlank, and QuickPanel were all on different platforms without a cohesive design to ensure customers understood that they all belonged to the Engaged family of products.
what we did
Toria Maxwell (Maxxwel Marketing) was the project manager and content strategist. She re-worked the client’s previous EasyTrim site content to suit the brand refresh better, and interconnection between the three Engage products.
Vanessa Rusu, from Vanessa Rusu Digital Studio, created the design for EasyTrim, FastPlank, and QuickPanel websites. She used a different prominent color for each site to represent a cohesive nature theme, with EasyTrim’s primary color being green to constitute grass. In addition, she added similar call-to-action buttons to display consistency across all three companies.
Peter Vigilante, lead developed for Vigilante Marketing, built EasyTrim, FastPlank, and QuickPanel websites using the WordPress multi-site platform. This ensures they can all be easily managed by employees through a single dashboard. He also made a simplified system for client resources. Clients can now add many resources for salespeople to access, and they can download any necessary documents or files they might require for their installations.