When she took over their management, Katie Neudecker, the VM Marketing Manager, did a complete overhaul of the client’s Google Ads. Since then, Canadian ads have seen monthly average increases in clicks, impressions, conversions, and click-through rates. The most noticeable improvements were impressions at 9000 and click-through rates at 10%. The American ads have also seen monthly average increases to the same areas as the Canadian ads. Their most notable improvements were impressions at 14,000, an almost 100% increase in conversions, and the click-through rate at 12%.
Katie delivered these ongoing results by completing in-depth competitor and keyword analysis, checking weekly to ensure keywords and headlines weren’t missing or needing to be updated, adding beneficial extensions, and using tactical bid adjustments.
Christine Ginther, VM’s Account Executive, has recently created Meta and LinkedIn ads for EasyTrim and is currently conducting A/B testing. Numbers and results will be available within the coming months.