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The New Era of SEO: Why GEO Matters More Than Ever

Search is evolving fast—and AI is driving the change. With Google’s AI Overviews, ChatGPT summaries, and emerging search agents, simply ranking on page one no longer guarantees visibility. That’s why marketers must adopt Generative Engine Optimization (GEO): the practice of shaping content so AI systems reference, summarise, and trust your brand first.

Vigi Link benefits of link shortener phone & computer
Benefits of a Link Shortener
Link shorteners are becoming increasingly popular with individuals and professionals through services such as Bitly, Tiny URL, and Vigilante Marketing’s own VigiLink. But do you…
Laying Out the Perfect Landing Page
It’s easy to get swept up in using big, pretty words or rely only on flashy graphics. However, a successful landing page can be broken…
Updated Google and Yahoo DMARC Requirements
Are You Receiving Email Reports from Yahoo or Google To Meet New DMARC Requirements? Don’t worry! Vigilante Marketing can provide you with the knowledge and…
The Importance of White Space in Design
It can be tempting to maximize available space in order to pack in information and dazzle the viewer. However, designing in this way can often…