The goal of this website was to create a fun, vibrant, modern online presence that would be easy to use and easy on the eyes. Tina Raposo pulled colours from the mascot “Snappy” and used them throughout the site. She also used his art in the final CTA, with city vector art to match him.
Halftone gradients were utilized (halftones are commonly used in print to create values/gradients) to add depth and dimension to some areas of the site. Sunburst backgrounds were also used for sections with dynamic design mockups (clients can swap these out) and some sections that look like roll labels or stickers.
In addition, Tina applied bold, vibrant, fun, eye-catching elements with a clean UI design throughout the site to make browsing and purchasing products simple and straightforward for their customers.