Brodwell

who they are

For over 35 years, Brodwell has proudly represented first-in-class electrical, electronic, and data/IT products from the most trusted and innovative manufacturers. Helping you choose the right products to providing on-location training sessions, Brodwell ensures a seamless experience throughout their customers’ journeys. With an unwavering commitment to quality service, we’re proud to have helped shape their online presence to match this value.

industry

package type

website

https://www.brodwell.com/

project type

Web Development

contributors

Publisher

Designer

Developer

The Challenge

what they needed

Brodwell’s previous website didn’t accurately reflect their brand ethos, so they approached us for a complete redesign. Collaborating with VelvetTheory, we developed a website that captures Brodwell’s identity and effectively conveys all essential information to its users. Aiming to create a standout site, VelvetTheorydesigned a modern, minimalistic style to mirror Brodwell’s professional and straight-forward approach to services. With custom post types added, the company is now able to easily edit the Manufacturers they work with and adjust Product Selection Tools when needed.

how we tackled it

In collaboration with VelvetTheory’s design team, we crafted a personal and distinctive website for Brodwell. Through the blending of functionality with creative design, we were able to reflect the modern and innovative essence of Brodwell’s business. Their new website features a modern, sharp-edged design with the square motifs as a nod to Brodwell’s logo design. This choice enhances the visual appeal of the website and serves as a subtle reflection of Brodwell’s use of electrical panels in their work.

Through this collaborative effort with VelvetTheory, we delivered a website that went beyond merely meeting Brodwell’s functional requirements. We elevated their online presence, using styles and features that embody their values of reliability and community service. Their rejuvenated digital platform now effectively communicates TORQ’s mission and capabilities, while offering an engaging and informative user experience.