For this template build, our team made sure to address all of the site’s previous issues and effectively incorporate each new feature that COPAF requested. First tackling the accessibility issue, we made sure that this new site was responsive on mobile as it was on desktop. This improvement heightened user engagement and ensured that COPAF’s site met the current web standards. To facilitate easy web management, we added custom post types for testimonials and team member profiles, which was easy to navigate, categorize, and update. This change turned the site’s backend into a user-friendly interface where all team members could easily maintain the site’s relevance and accuracy.
With the site content provided by COPAF, our team structured and organized the website to follow the brand’s information hierarchy and clearly promote all their offerings. The new layout enhances user navigation and allows visitors to easily find the information that they’re seeking. Because of COPAF’s current rebranding process, our team implemented a dynamic branding system on their website. Their branding elements can now be changed with just the click of a few buttons when necessary. This feature allows the website to evolve alongside COPAF’s branding journey, maintaining a consistent and up-to-date visual identity.
COPAF’s website is now user friendly both on the front and back end, optimally organized, and able to adapt along with future growth and changes. This digital platform effectively communicates this organization’s mission of providing a platform for up-and-coming creatives and fostering community.