James Alton began by having an outside agency create a brand package that our designer, David Fenoulhet, could utilize when developing the new site design. David was tasked with creating a video-driven website that would properly showcase the many films, documentaries, commercials, and other video media James’ company had made over the years. In the design, full-screen blocks were utilized so that full-screen viewing allowed users the best look at James’ keen eye for cinematography. On the site images, a subtle film texture was placed over them, and a dark background was used throughout most of the site to reflect being in a movie theatre and to make the videos and images “pop” off the screen.
As well as being the lead designer on this project, David was the primary developer. He built a standardized portfolio page for each video which James & his team could easily use to neatly organize the cast & crew, genres, production notes, synopsis, and behind the features information for each project. David also developed a black and white tile layout to get users interested in viewing other videos on the site – with the individual tiles becoming coloured and playing a short video clip once hovered over.