From The Client
After the site was completed, we sat down with Emily and discussed her experience working with Vigilante Marketing and Brandzuzu from start to finish.
What made you decide to reinvent your brand?
My current site was a few years old, and although it had served me well, I felt I had outgrown it. I’ve been in this industry for 15 years. I was good back then, but I’m dangerous now. I have found a way to balance skills, street smarts, and experience in a way that supersedes any old version of myself. I now have a little dash of “I don’t care what you think of me” in my brand, making me the perfect extension of an organization. That’s what makes me stand out from the competition. My previous brand didn’t support what I was trying to transform my business into.
Why did you choose Vigilante Marketing to redesign your business?
I met Peter, the president and lead developer of Vigilante Marketing, while we were both involved with redesigning the Centre of Arts and Technology website. We just instantly clicked, and as we built up our working relationship, he sold me on what he and his team could turn my company into. I was so used to fast-talking developers that tend to say a lot that means very little. However, Peter seemed very real, down to earth, and he didn’t have a colossal ego getting in the way.
How was your experience working with Tina Dee during the design aspect of the project?
It was an out-of-this-world, mind-bending experience working with Tina! She is shamelessly confident in knowing what the client needs even when the client isn’t sure themselves. Her design process and deliverables were the fuses that made the dynamite go boom. She created a site that pushed my boundaries in all the right ways.
Now that the site is launched, what are your final thoughts?
I have come out of this with the knowledge that I have been set up for success, and I have all the tools I need to continue evolving my business. It was amazing to find a team of people I could depend on and who wouldn’t cut corners or drop communications. Vigilante Marketing and Tina Dee were able to help me discover the true form of my brand. I have not only found partners but friends as well. This entire process has made me a better marketer and strategic businesswoman. I cannot wait to see where this takes me next!