the client
Farming Karma is a family-owned and operated brand based in Kelowna, BC, known for crafting premium fruit sodas, mocktails, and functional beverages using locally grown produce. With deep roots in agriculture and a growing fan base across Canada, Farming Karma has evolved into a lifestyle brand encompassing beverages, packed fruit, an RV park, and a tasting room experience.
what they needed
As Farming Karma expanded its offerings—from shelf-ready fruit sodas to hospitality experiences—they needed a website that could bring all aspects of the brand together under one roof. The platform needed to drive product discovery, support retail and wholesale growth, and deliver a vibrant, engaging user experience that reflects the brand’s fun, family-run personality.
what we did
We completely redesigned the Farming Karma website to showcase their full product range and experiential offerings. The new site is bold, flavourful, and easy to navigate—just like the drinks themselves. We structured content around key user journeys: shopping beverages, exploring packed fruit solutions, booking tastings, and reserving stays at the Farming Karma RV Park. Each page is infused with energetic visuals, vibrant colour blocks, and conversion-driven calls to action. A product-forward layout with layered category pages (Fruit Sodas, Mocktails, HYDR8, FK Spirit) makes browsing intuitive. We also added retailer finders and tasting room integrations to support both B2C and B2B engagement.
Key Highlights
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Unified platform for products, experiences, and community engagement
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Category-led navigation and visual storytelling
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Strong mobile optimization and clear path-to-purchase
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Custom sections for “Find a Store,” “Book a Tasting,” and “Reserve Your Stay”
The Result
A bright, modern web presence that reflects the evolution of Farming Karma from a local fruit soda company into a national brand and experience destination. The site now supports retail growth, community connection, and future product launches with ease.
Vigilante MarketingPUBLISHER
Yves StäheliCONTENT
Julien StäheliDESIGNER
