New Society Publishers

New Society Publishers is a solutions-orientated publisher focused on bringing tools for a world of change, and to date has published over 600 books, available as both print and ebooks. As a certified B Corporation, New Society Publishers prints on 100% post-consumer recycled paper, is carbon neutral, and prints its books primarily in North America (Canada & the United States). New Society takes a unique two-pronged approach in terms of book publishing, by helping build a regenerative future with books for “thinkers” that tackle the problems and prospects facing humanity and books for “doers” that provide a tool kit of hands-on solutions for people looking to make positive change on the ground. These books help build a better, new society, that is ecologically sustainable and benefits future generations.

What They Needed

New Society Publishers was looking for a custom, e-commerce website they could run themselves. Tired of trying to get what they needed their website to be through Shopify or Wix, New Society wanted to create their dream website that could be easily managed by themselves. As a book publisher, New Society needed to update its scattered organization of books to allow customers to easily find what they were looking for. New Society also needed colors that represented its brand mission of “building a just and ecologically sustainable society for the benefit of future generations”, with a consistent look and feel throughout the website.

What We Did

Vigilante Marketing started by branding the site to reflect New Society’s values, choosing colors of the Earth that New Society was working so hard to preserve. An Earth color palette was applied which not only created consistent branding throughout the site, but also a style that strongly aligned with New Society’s values.

Organizing and highlighting their books was a must. We started by condensing their previous scattered approach by bringing all books onto one page and adding a robust filter system that allows customers to easily search their catalog by book title, author, or type of resource. We also helped them to highlight different featured books on the site by creating an award winners category, featured author bios & full profiles, a coming soon feed, and staff picks.

Updating the e-commerce side was essential for New Society to manage its many sales, promotions, pre-orders, and multi-currency payment methods. We set them up with a robust, customized WooCommerce system that gives them complete control over how their books are sold and, with its reporting features, has been easily integrated into the bookkeeping process.

Following the improved book organization system and e-commerce platform updates, Vigilante Marketing added a blog to showcase New Society’s in-depth articles on promoting sustainability, this blog is easily editable for all members of the New Society team to add, edit, and manage blog posts in an organized backend system, with improved processes for creating content, adding photos, and adjusting article categories.

We also wanted to ensure that New Society’s customers would want to come back to New Society’s website over and over again, so we created a user login portal where users would be able to view past orders and invoices, as well as add books to a wishlist and view any pre-orders they may have made. This added user transparency has greatly improved customer trust and has led to a far reduced number of customer support requests.