Client Case Study

Emily Chow Marketing

the client

Emily Chow Marketing, owned and ran by the incredibly talented Emily Chow, is a boutique digital marketing agency specializing in personalized marketing solutions, branding, and web design and development for businesses of all sizes. She has 15 years of proven expertise in turning businesses and their teams into marketing powerhouses. She works closely with her clients to build results and data-driven 90-day marketing plans that are easy to understand and execute.

what they needed

When Emily came to us searching for a website refresh, she wasn’t entirely sure what she was looking for. All she knew was that she had outgrown her current site. The site was five years old and had served its purpose, but Emily was ready to evolve as a person and a business. However, she believed she needed a professional, buttoned-up standard website because, in her industry, that’s what she thought was expected of her. After our first discovery meeting, we instantly knew we needed to build a website that could truly capture her bold personality and revolutionize her brand.

what we did

To begin, we enrolled our partner Tina Dee from Brandzuzu as the lead designer on this project. Her style of design was perfect for this brand revamp. We then decided we needed to conduct a fresh, new photoshoot to represent Emily’s personality truly. Team members from Vigilante Marketing drove to Vancouver, BC, to spend an entire day working with Tina and Emily to ensure we captured the perfect images.

Tina created an out-of-the-box representation of Emily’s personality following the photo shoot, including a new brand mascot, the Sassy B bunny. She produced a vibrant & colorful design with lots of motion and strong women empowerment themes. She utilized unique styles and elements to craft the new and improved Emily Chow Marketing brand.

The lead developer for Vigilante Marketing, Peter Vigilante, then translated the design into a functional website. He developed an effective site that incorporates SVG graphic elements and animations to instill movement and life on every page using the WordPress platform. As a result, we delivered to Emily a revolutionized brand that has now set her business on a completely different trajectory in the best possible way imaginable.

Throughout this project, we’ve had the opportunity to build a strong partnership and friendship together. As a result, Vigilante Marketing and Emily Chow Marketing now work closely on many notable projects, including the Stenberg College and the Centre for Arts and Technology websites.