Client Case Study

Image In White

the client

“Image In While” is a revered family-owned business, boasting a legacy that has been meticulously passed down through generations. With a rich history spanning over three decades, the company has dedicated itself to forging lasting relationships with vendors across the globe. This enduring commitment has allowed them to curate an exceptional collection of gowns and dresses. Renowned for their timeless appeal, each piece in their collection is 100% unique, crafted from the finest materials. For more than thirty years, “Image In While” has been at the forefront of delivering original designs that seamlessly blend the most precious fabrics, dazzling jewels, and distinctive designs, establishing a global presence in their mission to offer the best and most unique designs at affordable prices.

what they needed

Understanding the evolving needs of their distinguished clientele, “Image In While” sought to enhance their brand’s visual identity to reflect the high-end, yet approachable essence of their offerings. They envisioned a logo that encapsulates the elegance and luxury of their brand, while also being suitable for their store’s outdoor signage. The ideal logo would incorporate a vintage-style layout, adorned with an elegant and luxurious font. The symbol mark was to be a light and flowing crown, integrating subtle floral or leaf shapes, signifying the brand’s connection to beauty and nature. Additionally, the need extended to their online presence, requiring a website that not only complements the logo but also embodies modern, minimalist aesthetics. The website was to feature a bold, eye-catching banner that captures the essence of bridal and prom events, utilizing a clean, airy serif font that harmonizes with the logo’s design, thereby creating a cohesive and inviting online experience.

what we did

In response to “Image In While’s” vision, we crafted a logo that perfectly balances luxury with accessibility. The logo features a vintage-style layout combined with an elegant, luxurious font, and a symbol mark depicting a light, flowing crown adorned with subtle floral or leaf shapes. This design choice reflects the high-end, yet inviting, ethos of the brand, ensuring it stands out, especially for outdoor signage. Transitioning this elegance to the digital realm, we developed a website that aligns with the client’s preference for modern, minimalist aesthetics. By incorporating the client’s selected color palette, we designed a bold, eye-catching banner through a meticulously edited short video of bridal and prom footage. This feature not only captures the visitor’s attention but also vividly showcases the unique offerings of “Image In While”. The use of a clean, airy serif font on the website complements the logo’s font, creating a seamless visual narrative that enhances the brand’s online presence, making it both inviting and reflective of their unparalleled elegance and timeless designs.