Vigilante Marketing
Tina Raposo
Peter Vigilante
Yves Stäheli
Jyoti Kumari
Under the Radar Report is an Australian investment research publication that helps investors discover high-potential ASX opportunities before they become widely recognized. Their research focuses on identifying emerging companies and providing insights to help subscribers build long-term wealth.
Under the Radar Report needed a complete brand refresh and modern website to better communicate their value proposition and support subscriber growth. The previous identity lacked the clarity and impact needed to stand out in the competitive financial publishing space, and the website needed to better organize their research offerings and convert visitors into subscribers.
We delivered a full rebrand and website redesign that positions Under the Radar Report as a confident, modern investment research platform. The new brand identity focuses on clarity and authority, helping communicate their expertise in uncovering overlooked investment opportunities. The website was redesigned with a conversion-focused structure, guiding visitors through the different research products and subscription options. Clean layouts, strong messaging, and intuitive navigation make it easy for investors to understand the service and sign up.
A cohesive brand and digital experience that strengthens Under the Radar Report’s credibility and makes it easier for investors to discover, understand, and subscribe to their research.
Under the Radar Report’s new branding direction is intended to modernize and show them off as experts in the field. It doesn’t take itself too seriously, so as to not alienate clientele that is new to the investing world, but still appears professional and state of the art. A new shade of blue was introduced to complement the existing blue brand colour, as well as subtly toned shades of grey to subtly create contrast.
Previously, the logo had a dated font that didn’t lend itself to the ahead-of-the-curve nature of the business. This has been remedied, and fits alongside the updated brand font. Radar symbolism has also been created, with a logo animation created for use on the site. The new logo’s different lockups, including the horizontal, vertical, and monogram, allow for very versatile usage across all mediums and sizes.
The website UI has been given an overhaul – spacious, clean cards and sections make information quick and easy to parse through. UI elements are are now primarily rounded and with large, soft shadows and gradients.
This UI direction was also applied to their UTRR Dashboard, cleaning it up and making it easy to navigate.
