Vigilante Marketing worked closely with Haelan Therapies to understand their goals and objectives and then developed a customized marketing strategy that focused on enhancing their brand identity, improving their website design and functionality, and increasing their online visibility through targeted digital marketing campaigns.
Vigilante Marketing’s designer and developer, David Fenoulhet, took on the challenge and started by modernizing Haelan’s logo and brand style. He incorporated natural elements and Moroccan-styled patterns to create a unique visual experience for users, setting them apart from other counsellors.
The website was designed to be simple and user-friendly, with plenty of opportunities for users to book an appointment using the fully integrated existing jane app. The photography incorporated sunlight and outdoor settings to convey the bright moments and epiphanies that can result from good counselling sessions.
In addition to the visual aspects, Vigilante Marketing also implemented custom post types in the back end of the site to make it easier for the client to add blog posts, new therapists, or resources to the site.
The result of Vigilante Marketing’s work was a visually stunning website that provided a unique and easy-to-use platform for users to book appointments and access resources. The new design also helped Haelan Therapies differentiate themselves from other counselling service providers in the market.
Overall, the collaboration with Vigilante Marketing brought significant positive changes to Haelan Therapies, which helped them gain new customers, improve their online presence and stand out in a crowded market.