Client Case Study

Family Mediation Canada

the client

Family Mediation Canada (FMC) is a dedicated organization that promotes the use of mediation to resolve family-related conflicts. In addition, they support the ongoing development of excellence and professionalism within their organization and in mediation practice. FMC helps families resolve various issues such as separation and divorce, parenting arrangements, care of elderly parents, conflicts between siblings, estate planning, disputes regarding inheritances, power imbalances, cultural differences, and more.

Being a member of FMC offers access to referrals via their online directory, a national voice for the field of family mediation, professional development opportunities, networking opportunities, and practice support. Their mission is to support families in resolving disputes and the ongoing development of excellence and professionalism within the field of family mediation.

what they needed

Family Mediation Canada (FMC) came to Vigilante Marketing in need of a new website. Their existing site was outdated and difficult to navigate, making it challenging for clients to access their services. They needed a modern, easy-to-use, and visually appealing website to better serve their diverse clientele, including nuclear families, the elderly, LGBTQ+, and Indigenous populations. Additionally, FMC wanted to improve their brand identity and increase consistency across all website elements. By working with Vigilante Marketing, they were able to achieve these goals and improve the overall user experience for their clients.

what we did

David Fenoulhet, the web designer and developer, was responsible for the redesign and UI overhaul of the Family Mediation Canada (FMC) website. He created a modern and easy-to-navigate website that both looks and functions well. To achieve this, he incorporated a calming blue and light gold color scheme, as the website’s audience is often in a stressful situation. He also used photography to represent FMC’s diverse clientele, including nuclear families, the elderly, LGBTQ+, and Indigenous populations.

In addition to redesigning the website, David was also responsible for updating the FMC brand identity. At the start of the project, the client did not have a full brand, only a logo. David updated the logo’s colors and created other elements and graphics for the brand based on the new logo. He designed the website to align with the brand and ensure consistency across all elements. This included creating graphics, icons, and other visual features that align with the new color scheme and overall design aesthetic. By creating a cohesive brand identity, David helped to improve the website’s visual appeal and overall user experience.

To improve the website’s navigation, Fenoulhet reorganized the header menu, condensing the main navigation and incorporating more extensive dropdown menus. He also streamlined the member profile creation process, making it more organized and allowing logged-in users to adjust their account settings easily. Additionally, he converted forms previously available as downloadable Word documents or PDFs into online forms that can be filled out on the website and submitted directly to the chosen email address of the organization. This streamlines the process of providing certifications to members.

Through his work, David helped to improve the website’s visual appeal, user experience, and overall functionality, making it easier for FMC’s clients to access their services.