Family Mediation Canada
who they are
Family Mediation Canada (FMC) is the national voice for family mediation in Canada. FMC promotes mediation as a way for families to resolve conflict around separation and divorce, parenting arrangements, elder care, estates and inheritance, and it supports excellence in the profession through membership, national certification, training and a public directory of family mediators.
package type
website
The Challenge
what they needed
FMC’s previous website was outdated and hard to navigate. Families had trouble finding a mediator, mediators had trouble finding membership and certification information, and many applications were still Word documents and PDFs that had to be downloaded, filled in and emailed back.
FMC needed a modern, accessible website for a diverse national audience, a consistent brand to carry across it, and a membership and certification system its small team could run without technical help.
how we tackled it
Vigilante Marketing designed and built fmc.ca on WordPress, refreshed the FMC brand, and we continue to host, maintain and extend the site.
- Find a Mediator directory: a searchable national directory of member profiles, filtered by certification level, issues mediated, languages spoken, provinces served and account type. Certification badges that only FMC can award show families at a glance who holds Advanced or Standard certification.
- Membership and member profiles: streamlined sign-up, self-managed profiles and account settings, and a members-only area for resources and services.
- Online forms instead of PDFs: certification and membership forms that used to be Word and PDF downloads were rebuilt as secure online forms that go straight to FMC staff.
- Certification pathways: clear pages for the certification process, applications, documents, renewal, FAQs and international certification.
- Brand refresh: FMC started with a logo but no brand system. We built out its visual identity, then refreshed it with the current red and navy logo and colour palette, and carried it consistently across the website, graphics and icons, with photography that reflects the families FMC serves.
- Simpler navigation: a condensed main menu with organized dropdowns, and a Find a Mediator button that is always one click away.
- Ongoing care: managed hosting, security, updates and new features as FMC grows, including news, webinars, the AGM and national conference pages.
The Website
