Client Case Study

Impact Leadership

the client

Impact Leadership is spearheaded by Phil Jewell, a seasoned leader with a rich background in military and government roles. Phil’s journey began at the Royal Military Academy of Sandhurst, leading him to notable positions within the British, Canadian, and US Armies. His expertise extended beyond the military arena into Provincial and Federal Governments, showcasing his adaptability across countries, continents, and cultures. At the heart of Phil’s philosophy is a return to the basics of leadership, emphasizing the need to balance technical prowess with strong character, and to focus on mindset as much as skillset.

what they needed

Impact Leadership sought a modern and professional web presence. The goal was to encapsulate Phil Jewell’s unique approach to leadership and his diverse experiences in a website that would effectively communicate his service offerings. The task at hand was not just to revamp the aesthetic but to restructure the site map for better clarity and engagement. The project objective was to harmonize a blend of design and functionality, aiming to create a platform that mirrored the sophistication and effectiveness of Phil Jewell’s leadership coaching.

what we did

Our team at Vigilante Marketing partnered with David Fenoulhet Design and dove into the project with a clear vision to elevate Impact Leadership’s online presence. We started by developing a new site map, laying the groundwork for a website that would seamlessly convey Phil’s services and ethos. Our web development expertise was brought to the fore, ensuring a sleek and user-friendly experience. We meticulously imported all previous blogs, preserving the valuable insights and knowledge Phil had shared over time. To enhance the site’s reach and accessibility, we conducted a basic SEO run-through, optimizing it for better visibility. Moreover, we integrated vital elements such as a calendar booking system, newsletter sign-up, and pop-up notifications, all linked to the client’s existing CRM. This approach not only revamped the website’s look and feel but also its functionality, making it a true reflection of Phil Jewell’s impactful leadership coaching.