What We Did
Our partner Emily, from Emily Chow Marketing, was the project manager and content strategist for this project. She re-worked Assured Lease’s previous content and added lively language with eye-catching calls-to-actions to the copy.
The Vigilante Marketing lead designer, Tina Raposo, updated the previous logo using the existing symbol. She refreshed the branding with a new color scheme, chose to use purples because of their association with royalty and richness, and utilized more imagery to give the site a modern feel. In addition, Bruce Ellemo is color-blind, so she decided to keep the website monochrome.
Our developer, Peter Vigilante, built the site to showcase its user-friendly functionality. He created a leasing calculator using Gravity Forms and special calculation plug-ins, allowing people to complete real-time calculations of loan costs. Peter also converted all PDF application forms into completely digital and easy-to-use applications.
After seeing what our team could deliver, Bruce Ellemo hired us to design and develop the website for his personal brand.