Client Case Study

Lighthouse Chiropractic & Integrative Health

Web Development, Web Design, Marketing

the client

Lighthouse Chiropractic & Integrative Health has provided exceptional chiropractic and holistic health services to Kelowna and the area for the last ten years. Their close-knit team of chiropractors, registered massage therapists, and kinesiologists strive to provide unmatched family health solutions.

Lighthouse Chiro Portfolio P2

what they needed

Lighthouse Chiropractic & Integrative Health’s website was severely outdated, lacked functionality, and was cluttered. Lighthouse Chiropractic’s theme is west coast beach vibes that weren’t fully utilized or at the forefront of mind when visiting the previous site. Although many people were visiting the site, a substantial number of users were leaving the page as soon as they landed.

what we did

website

Designer and developer Tina Raposo wanted to breathe new life into their site while maintaining user-friendly functionality.

Tina focused on Lighthouse Chiropractic & Integrative Health’s brand and created a harmony between their brand colours and their surf, sand, waves, and driftwood theme. This was done by applying a moving water banner, subtle ocean backgrounds, and lightening up fonts.

The website design for Lighthouse Chiropractic & Integrative Health was created to forge a user-friendly and visually stimulating experience. Colour blocking, overlapping sections, skewed button styling, hexagon services buttons, and white space were used to add to the UI experience making it easier to navigate through the page. The result is an eye-catching site that feels fresh and clean.

Tina provided a streamlined user experience by having team members dynamically populated on service pages based on what service they provide; team members’ direct booking links are also dynamically populated. This makes it easier for visitors to find exactly what they’re looking for and reduces the need to search through multiple pages before being able to book a service.

increase in traffic

seo

ppc

PPC manager Katie Neudecker created Google Ads within the “Health in personalized advertising” guidelines, with keyword research in her back pocket allowing them to be delivered to the right users. Monthly maintenance of keywords, extensions, and ad copy allowed for the best click-through rate and conversions possible.

social media

more like this

Similar Projects