Forward Security, a trusted cybersecurity establishment, helps companies with cloud, application, and information security. Forward Security is passionate about providing best-in-class security solutions and focused on delivering outstanding service and support; Forward Security enables organizations to implement effective cybersecurity strategies.
what they needed
Forward Security was satisfied with the design of their existing website as it still matched their brand’s identity but was in severe need of having increased backend functionality to make changes themselves when needed.
what we did
As the original site was built using Divi builder, which lacked the flexibility and functionality Forward Security needed, VM developer Tina Raposo went to work recreating Forward Security’s existing site design on the Impreza WPBakery theme to allow for easy, effortless content updates. Impreza WPBakery allows information to be pulled in dynamically for custom events and easy editing of post types, such as team members, which will make any updates to the site easy and straightforward to navigate.
Since Marketing Manager, Katie Neudecker took over monitoring Forward Security’s Google Ads, she was able to narrow down the keywords to what would be most likely to convert. Although the impressions and clicks decreased, the conversions increased substantially, by using retargeting, display ad and extension techniques along with keyword and competitor analysis.