Client Case Study

Gold Gilding

the client

Ana Diaz-Drew, a Master Gilder and Restorer of furniture and antiques, is driven by her passion for her craft and her commitment to delivering outstanding results for her clients. Born in Madrid, Spain, into a family of talented creatives, Ana pursued a career in the arts, ultimately specializing in gilding and restoration. With over 26 years of experience, she takes great pride in preserving the value and integrity of each piece she works on, ensuring her clients’ total satisfaction.

Now residing in Vancouver, Canada, Ana continues to showcase her artistic talents by creating unique art pieces, focusing on oriental art and traditional Italian Religious Icons. Throughout her career, she has held numerous personal exhibitions and participated in group exhibitions both in Spain and internationally. In addition to her impressive artistic accomplishments, Ana is an experienced educator, teaching gilding processes in both Spain and Canada.

Ana’s dedication to using only the finest materials and techniques ensures that her work meets the highest standards, reflecting her commitment to excellence and her deep respect for the art of gilding and restoration.

what they needed

Ana Diaz-Drew’s Gold Gilding company was struggling with an outdated website that lacked visual appeal and organization. The previous site did not effectively showcase the diverse aspects of her business, including Artwork for Sale, Online Classes, and Commission & Restoration projects. Additionally, it lacked e-commerce functionality, making it difficult for potential customers to purchase artwork and classes online. Ana was also unable to manage the content of her site independently, which limited her ability to update and expand her offerings as her business evolved.

what we did

To address these challenges, we built a new website for Gold Gilding using a modern and visually engaging pre-design template. The new site was designed to clearly outline and organize the various facets of Ana’s business, making it easy for visitors to explore her offerings and understand the scope of her work.

We integrated e-commerce capabilities into the website, enabling Ana to sell her artwork and online classes through a secure and user-friendly online payment platform. This not only enhanced her customers’ experience but also opened up new revenue streams for her business.

To empower Ana to manage her site independently, we provided training on how to easily add and update products, such as artwork or classes, on the website. By equipping her with these skills, we ensured that Ana could maintain and grow her online presence as her business continues to evolve.