Tina Dee of Brand ZuZu designed not only Appointment Cake’s website and app, but also their brand and logo to have a strong, fun presence with the use of colours, and shapes. The website and app were designed using brand colours, small touches of iconography, and illustrations were added as well as shapes to create page flow.
Vigilante Marketing’s developer Peter Vigilante built a fully responsive, mobile-friendly landing page based on Tina Dee’s design that clearly communicated what Appointment Cake does and why it’s different than other booking hubs.
The building of the web app was sourced out to Techtic, while Vigilante Marketing was the liaison for how the app should look, feel and operate. The Techtic team worked diligently to add in superior functionalities such as appointment cancellation notification systems, third-party email platform connectivity, premium pay account systems, appointment booking system, referral programs, and Google maps search systems. Debugging of the system was performed on a constant basis to ensure the best user experience of the app.