To begin the brand development process, we will meet with you to discuss your company’s goals and identity. Our designer will learn your likes and dislikes and will offer up examples of visual representations of your brand to get a better understanding of what you are aiming to achieve.
An in-person, facilitated discovery phase where we uncover deep insights about your customer base and internal stakeholders, as well as project-specific goals and benchmarks. We will go over what is important to you including how you want to represent your company visually.
- 4 to 6 hours for discovery sessions.
- Define User Profiles
- Define Business Goals
- Define Brand voice & tone, look & feel, value proposition, customers/tribe & cultural trends.
What you get
Brand Strategy Document
A comprehensive summary document that combines all of our facilitation and research insights, the brand story and voice, and our user profiles.