The New Era of SEO: Why GEO Matters More Than Ever
Search is evolving fast—and AI is driving the change. With Google’s AI Overviews, ChatGPT summaries, and emerging search agents, simply ranking on page one no longer guarantees visibility. That’s why marketers must adopt Generative Engine Optimization (GEO): the practice of shaping content so AI systems reference, summarise, and trust your brand first.
