Vigilante Marketing
Peter VigilantePeter Vigilante
Yves Stäheli
Jyoti Kumari
Sweet Fusion is a candy store in the Glamorgan Shopping Centre in southwest Calgary, packed with bulk candy, imported chocolate, retro sweets and hard-to-find sodas from around the world. Owner Paul and his team are known for their seasonal treats, special event orders and the kind of candy you won’t find anywhere else.
Vigilante Marketing rebuilt the Sweet Fusion website, connected it to their Lightspeed point of sale, and now looks after their hosting, maintenance and SEO.
Sweet Fusion is a candy store in southwest Calgary with thousands of sweets, imported sodas and retro favourites on the shelves. Their old website had fallen behind the shop floor. It was slow to manage, most products showed as sold out, and prices and stock had to be kept up to date by hand.
Online, the store looked far smaller and quieter than it really is.
They needed a site that feels as fun as walking through the door, stays in step with the Lightspeed point of sale they use every day, and can change with the seasons, from Halloween to Christmas to Easter, without a rebuild each time.
The store is busy all year, so the switch also had to happen without losing a single order, product update or customer message.
We rebuilt the website from the ground up on the Impreza theme with a brighter brand system: grape purple, bubblegum pink and lemon yellow, friendly rounded type and pill-shaped buttons that feel like the store itself. A new header puts product search front and centre, with quick links to shop by category, seasonal collections, special orders and gift certificates.
The homepage runs on seasonal blocks, so switching from Halloween to Christmas is a single change rather than a redesign. New shop, category and product templates add live search, filters, sorting and clear stock messages, all designed to work just as well on a phone.
Sweet Fusion runs on Lightspeed in store, so we connected the website directly to it. Products are matched to Lightspeed by SKU, stock and prices sync automatically every hour, and online sales flow back to the till, so the shelves and the website always agree. On the first sync, the number of in-stock products on the site jumped from 141 to more than 460.
Till-style product names stay in Lightspeed, while a new Display Title field gives each product a customer-friendly name on the website. Products missing a photo or description are hidden from the shop automatically but stay searchable, and they appear the moment they are complete.
We carried over every SEO title, description and keyword from the old site, added store, product and breadcrumb schema, built a clean sitemap and redirected every changed URL. Before launch we checked all 1,113 URLs from the old sitemap to make sure nothing was left behind.
On launch day the store was paused for about half an hour. We brought across every order, product edit and contact message made on the old site, switched the new website live and reopened the shop. Since launch we look after hosting, maintenance and security, and our SEO work for Sweet Fusion is under way.
Sweet Fusion now has a website that looks and feels like the store: bright, easy to browse and fun to shop. Stock and prices take care of themselves, seasonal promotions take minutes instead of a rebuild, and the team can spend their time on what they do best, finding the next great treat.
