Search doesn’t start with ten blue links anymore. It starts with a question typed into ChatGPT, spoken to Gemini, or answered instantly inside Google’s AI Overviews. Whoever gets named in that answer wins the customer, and everyone else stays invisible, even brands still ranking #1 the old-fashioned way.
That’s what AEO and GEO fix. We structure your content and brand signals so AI tools can find you, trust you, and recommend you, turning every question into visibility, citations, and leads.
We check where your brand currently stands across ChatGPT, Gemini, Perplexity, and Google AI Overviews, and where competitors are already winning the answer.
We restructure your content to directly answer the real questions your buyers are asking, improving your odds in featured snippets, People Also Ask, and voice search.
We strengthen the entity clarity, structured data, and authority signals large language models rely on to summarise and recommend your brand accurately.
FAQ, Organization, and Service schema, implemented and validated so AI systems can extract the right facts about your business quickly.
Ongoing monitoring of where, when, and how your brand shows up in AI-generated answers, so you can see the strategy working.
Clear reporting on visibility, citations, and traffic. Not jargon, not vanity metrics.
By combining SEO, AEO, and GEO, your business is visible wherever modern search happens, whether users are typing, speaking, or asking AI.
| Answer Engine Optimization (AEO) | Generative Engine Optimization (GEO) | |
|---|---|---|
| What It’s For | Being selected as the direct answer to a question | Being cited, summarised, or recommended inside AI-generated responses |
| Primary Focus | Featured snippets, People Also Ask, voice assistants | LLMs like ChatGPT, Gemini, Perplexity, and Copilot |
| Where You Appear | Google's answer box, voice search, zero-click results | AI chat answers, AI Overviews, generated summaries |
| Core Goal | Be the best, most direct answer | Be trusted enough to be cited |
| Why It Matters | Builds authority without needing a click | Positions your brand inside the answer AI gives your customer |
Search audit
Keyword & intent research
Foundational SEO optimisation
Monthly reporting
Full SEO + AEO optimisation
Content & authority building
Continuous optimisation
Monthly strategy & reporting
SEO + AEO + GEO strategy
Advanced technical optimisation
Content systems & pillar pages
Custom reporting & roadmap
Upgrade to our All-Inclusive Marketing Retainer and get Search Everything Optimization, AEO/GEO, content, paid ads, creative, and reporting — starting at $2,000/month.
Book a free 30-minute consultation. We’ll audit your search presence, uncover quick wins, and show you where opportunities are being missed.
Take our 3-minute quiz to fins out which service is right for you, or book a free 30-minute consult and we’ll audit your current marketing, share quick wins, and outline your path forward.
Structuring your content so it can be pulled directly into answer placements, featured snippets, voice results, and AI-generated summaries.
Answer Engine Optimization: getting chosen as the direct answer, not just a link on the page.
SEO ranks you higher. AEO gets you chosen as the answer itself, often without a click.
AI visibility trackers, schema validators, and intent research, backed by hands-on content and technical work. Tools don’t win the answer… strategy does.
Most brands see early movement in 60 to 90 days, with visibility compounding from there.
No one honestly can — platforms change constantly. We build the strategy that makes citation more likely, not empty guarantees.
Yes. SEO gets you ranked. AEO gets you chosen when someone asks instead of searches, and that share keeps growing.
A tool that tracks if and how you appear in AI answers. Useful for tracking progress, but the content behind it is what actually moves the needle.
Optimising your content and brand signals so tools like ChatGPT, Gemini, and Perplexity can accurately summarise, cite, and recommend you.
No. SEO targets search engine rankings. GEO targets how AI models interpret and reference your brand — different system, different rules.
Clear, consistent brand facts (entity optimisation), content structured to answer real questions, and the trust signals AI models look for before citing a source.
ChatGPT, Google AI Overviews, Gemini, Perplexity, and Copilot, with strategy adjusted as new platforms gain ground.
AI citation frequency, brand mention accuracy, and referral traffic from AI platforms, tied back to visibility and leads.
AEO wins the direct answer spot. GEO gets you cited and recommended inside AI-generated responses. We build both into one strategy.
Both. Some AI answers are zero-click, but plenty still refer traffic — and being the brand AI recommends builds trust that shows up later in direct and branded search.
GEO is part of our Dominate package, custom-quoted to your site and competition. AEO on its own starts at $1,500/month in Elevate. Book a call and we’ll scope it.
Have questions about paid ads, campaign optimisation, or platform features? Browse our knowledge base for step-by-step guides, FAQs, and expert insights to help you succeed.
