Vigilante Marketing
Tina Raposo
Yves Stäheli
Jyoti Kumari
100+ Living Health Centres is a Kelowna chiropractic clinic specialising in Chiropractic BioPhysics® (CBP®), a research-backed method focused on correcting spinal structure rather than easing symptoms. When it opened its new clinic in February 2026, it was one of only two Advanced Certified CBP offices in Western Canada.
Vigilante Marketing built the clinic’s website and ran its SEO, taking it from a few hundred search impressions a month to more than 5,000 in six months.
100+ Living’s specialty was both its biggest strength and its biggest challenge. Chiropractic BioPhysics can’t be marketed like a standard adjustment, and competing on price with walk-in clinics was never an option.
The clinic needed to be found by people looking for real answers to back pain, neck pain, sciatica and scoliosis, and most of those people had never heard of CBP.
Their early site had grown up around Dr. Jenkins’ books. As the clinic became its own business, with a grand opening on the calendar, it needed a site that worked like a clinic.
That meant a page for every condition and service, a clear path to booking for every kind of patient, and a search presence built up from almost nothing.
With a grand opening approaching, speed mattered. We launched 100+ Living on one of our proven website templates, which got the clinic online in under two weeks and let Google start crawling and indexing right away.
From there we built the site out around the questions people bring to a chiropractor. Ten condition pages cover back pain, neck pain, sciatica, scoliosis, disc injuries and more. Eight service pages explain the CBP approach, from Mirror Image® adjusting to 3-D traction, laser therapy and holistic nutrition. Dr. Jenkins’ books moved to their own page, so the homepage could lead with the clinic.
Every page was built as a landing page, with full information and a clear next step. A dedicated Book Now page splits new patients, returning patients and anyone who isn’t sure yet.
New patients book their initial exam online through the clinic’s Atlas scheduling system, existing patients go straight to their client portal, and a free consultation form catches anyone who wants to talk first. An FAQ answers the questions that stall bookings, like MSP coverage, cost and referrals.
Alongside the build, we ran their SEO. Over six months, the site earned 5,310 impressions and 241 clicks from Google, with no paid ads behind those numbers.
Technical fixes, keyword mapping and restructured core pages got rankings moving in the first two months.
Clicks and impressions climbed month over month as the site began ranking for terms beyond its core service pages.
April 2026 peaked at 1,598 impressions and 63 clicks, the strongest month of the campaign.
A specialist clinic that patients could finally find. 100+ Living went from hundreds of monthly search impressions to thousands, on a site built to turn those visits into bookings. SEO isn’t overnight, but with the right foundation it compounds month after month.
