Updated Google and Yahoo DMARC Requirements

Are You Receiving Email Reports from Yahoo or Google To Meet New DMARC Requirements? Don’t worry! Vigilante Marketing can provide you with the knowledge and guidance to be able to manage and adhere to these new policies.

New Email Requirements From Google & Yahoo

Starting in February 2024, Google and Yahoo have begun implementing email authentication measures to reduce the number of malicious emails, and further reduce the amount of low-value emails in users’ inboxes.

Gmail will require email authentication to be in place when sending messages to Gmail accounts. If you’re a bulk sender who sends more than 5,000 emails per day to Gmail accounts, you’ll have even more email authentication requirements to meet. You’ll also need to:  

  • Have a Domain-based Message Authentication, Reporting & Conformance (DMARC) policy in place 
  • Ensure Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM) alignment
  • Make it easy for recipients to unsubscribe (one-click unsubscribe)
Updated Yahoo Google DMARC Requirements
Requirements for All Senders

Two measures have been put in place that are applicable to all senders, email authentication and ensuring low spam rates. Email authentication prevents threats from sending emails that appear to be from your organization, also known as domain spoofing. While the new spam requirement is 0.3%, meaning no more than 3 in 1000 delivered emails are marked as spam; exceeding this threshold could result in your emails being blocked upon delivery or immediately sent to a user’s spam folder.

Requirements for Bulk Senders

Companies and users that send to Gmail and Yahoo accounts must have SPF and DKIM authentication methods in place in order to prevent email spoofing and allow mailboxes to verify and authenticate messages. Companies of bulk senders must also have a DMARC policy in place, to provide domain-level protection of the email, with all messages passing the DMARC alignment. Lastly, bulk senders must include a clearly visible unsubscribe link in the message body that can be actioned within two days for any user who requests to unsubscribe. 

Learn More About Google’s Email Sender Guidelines Here

Additionally, Apple has updated its best practices guidelines with similar requirements it recommends bulk senders follow to ensure their emails are not automatically blocked. While Apple does not have any new DMARC policies in place, it is important to comply with its updated best practices in order to continue to communicate with its iCloud accounts.

Upcoming Dates

April 2024 – Google will begin rejecting non-compliant email traffic, and continuing to increase the amount of non-compliant traffic over time. 

June 2024 – Google’s deadline for bulk senders to implement one-click unsubscribe in all commercial and promotional messages sent to accounts. 

Not implementing email authentication would significantly impact the delivery of your emails to Gmail, Yahoo, and Apple iCloud accounts, limiting your ability to effectively communicate with your customers, leads, and even internal team members.

What Can I Do?

We can make sure that your emails are authenticated, and that bulk senders are in adherence with the new regulations for bulk senders to include one-click unsubscribe options. 

Don’t delay until your emails aren’t being delivered, take action to ensure there is no impact on your business.

Do you need assistance with getting your records updated? Don’t hesitate to reach out to Vigilante Marketing for help!

This Post was written by

Filed In Articles
Get the Inside Scoop

leading marketing and web design

We are always learning to bring you the leading marketing and web design information.

Sign up for our newsletter to always get the latest
Name(Required)
This field is for validation purposes and should be left unchanged.

Accessibility Adjustments

Choose accessibility profile for you

Accessibility Profiles

⚡ Seizure Safe Profile
Clear flashes & reduces color
👁️ Vision Impaired Profile
Enlarges website & enhances visuals
🎯 ADHD Friendly Profile
Reading guide & reduced distractions
🧠 Cognitive Disability Profile
Highlights interactive elements & aids
⌨️ Keyboard Navigation (Motor)
Use website with the keyboard

This profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as "M" (menus), "H" (headings), "F" (forms), "B" (buttons), and "G" (graphics) to jump to specific elements.

Note: This profile prompts automatically for keyboard users.

🔊 Blind Users (Screen Reader)
Optimize website for screen-readers

This profile adjusts the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software that is installed on the blind user's computer and smartphone, and websites should ensure compatibility with it.

Note: This profile prompts automatically to screen-readers.

Content Adjustments

Content Scaling
Default
Readable Font
Highlight Titles
Highlight Links
Text Magnifier
AaAdjust Font Sizing
Default
Align Center
Adjust Line Height
Default
Align Left
|↔|Adjust Letter Spacing
Default
Align Right

Color Adjustments

Dark Contrast
Light Contrast
High Contrast
High Saturation
Adjust Text Colors
Cancel
Monochrome
Adjust Title Colors
Cancel
Low Saturation
Adjust Background Colors
Cancel

Orientation Adjustments

Mute Sounds
Hide Images
Read Mode
Reading Guide
Useful Links
Stop Animations
Reading Mask
Highlight Hover
Highlight Focus
Big Black Cursor
Big White Cursor