The Power of AEO and GEO for Modern Brands
For years, digital marketing has revolved around a single goal: getting to the top of Google’s search results. The higher the rank, the better the…
The Rise of Micro Influencers: How Smaller Voices Deliver Bigger Engagement
In a world where millions follow the biggest names online, it might seem like only the loudest voices win. But in 2025, the opposite is…
LinkedIn Ads vs Google Ads in 2025: Which One Should You Use (or Both)?
In today’s competitive digital landscape, every marketing dollar counts. Brands are constantly asking the same question: Should I invest in LinkedIn Ads, Google Ads, or…
TikTok or Instagram? How to Decide Where to Invest in 2025
When planning your 2025 marketing budget, one big question comes up: Should you focus on TikTok or Instagram? Both platforms are powerhouses, but they serve…
Stand Out on LinkedIn: How to Build a Business Profile That Converts
In the digital age, your LinkedIn business page is more than a placeholder. It’s a living, breathing extension of your brand. A well-crafted LinkedIn profile…
Goodbye Keywords, Hello Prompts: What Advertisers Must Do Next
Many SEO teams are doing the right work but still struggle to see results. The problem isn’t their talent—it’s the system around them. At Vigilante, we help brands break down silos, secure leadership buy-in, and align strategy across departments so SEO can thrive as part of the bigger growth engine.