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How to Create a New Company Page on LinkedIn
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A LinkedIn Company Page is created from your personal LinkedIn profile, and LinkedIn checks that profile first: it needs to be at least a week old, reasonably filled in, and to have a few connections. That surprises people who make a brand new profile specifically to create the Page and get refused. Once created, the Page is a separate thing that other people can be made admins of.
You must be able to say you are authorised to act for the company. LinkedIn makes you tick a box confirming it. Treat that seriously; a Page created by somebody without authority can be reported and removed, and reclaiming a company name afterwards is slow.
Before you start
- Company name as you want it shown.
- The public URL you want, in the form linkedin.com/company/your-name. Choose carefully; changing it later breaks existing links.
- Your website address.
- Industry, company size and company type, all chosen from LinkedIn’s dropdowns.
- A square logo, 300 by 300 pixels.
- A tagline, up to 120 characters. It appears directly under your name everywhere.
Steps
- Sign in to LinkedIn on a computer and open the For Business menu at the top right.
- At the bottom of that menu, choose Create a Company Page.
- Choose the page type. Company is right for almost everyone. Showcase page is a sub-page of an existing Page, and Educational institution is for schools and universities.
- Fill in the page identity section: name, public URL and website. A live preview appears on the right.
- Fill in company details: industry, company size and company type. All three are required.
- Upload the logo and write the tagline.
- Tick the box confirming you are an authorised representative of the organisation, then choose Create page.
Finish it before you tell anyone about it
LinkedIn drops you onto a “build your page” checklist, and it is worth working through rather than dismissing. The items that matter most:
- Cover image, 1128 by 191 pixels. A Page without one looks abandoned.
- About section, up to 2,000 characters. This is what LinkedIn’s search reads.
- Specialties, up to 20 keywords. Low effort, real effect on being found.
- Location, so you appear in local searches.
- Custom button, pointing at your website or contact page.
Then invite your connections. A new Page with no followers is a hard start, and LinkedIn gives you a limited pool of invitation credits to fix exactly that problem. Our guide on inviting connections to follow your Page covers it, and it is the highest-value ten minutes available to a brand new Page.
Then tell us
Send us the Page address. We will need admin access to post, which is a separate grant from the ad account, and adding users to your Company Page covers how. Granting one and not the other is the most common reason we come back and say we still cannot see it.
If it does not go to plan
- LinkedIn refuses because of your profile. It wants a profile that is at least seven days old, of intermediate strength or better, with several connections. Fill in your own profile and come back, or have a colleague with an established profile create it.
- The public URL is taken. Add your city or a short qualifier rather than a number.
- A Page for your company already exists. Do not create a second. Tell us; there is a process for claiming an unmanaged Page and it is much better than running two.
- The menu is not called For Business. LinkedIn has called it Work in the past and may rename it again. You are looking for the top-right grid menu, and a create option at the bottom of it.
What we need if something fails
Which step, and the exact wording LinkedIn used. Its error messages are unusually specific and usually tell us the answer immediately.
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