Client Case Study

Grower Coach

the client

Grower Coach, founded by public personality Ken Salvail, empowers gardening enthusiasts by providing expert advice on horticulture. This brand is built on the belief that with the right tools, guidance, and a supportive community, anyone can excel in gardening. They are dedicated to making gardening accessible and enjoyable for all, from beginners to experienced green thumbs.

what they needed

Grower Coach needed a brand identity and a digital platform that reflects their philosophy of simplicity, practicality, and community in gardening. They required a visual and messaging strategy that communicates their expertise and passion for horticulture, making it appealing and accessible. Additionally, they needed a landing page that not only serves as a marketing tool but also facilitates the easy booking of horticultural consultations and showcases Ken’s deep knowledge and approachable style.

what we did

For Grower Coach, we developed a brand identity that resonates with both novice and seasoned gardeners. This included:

Logo and Brand Visuals: We designed a logo that features natural, textured typography. The overall visual strategy utilizes shades of green to evoke feelings of freshness and renewal, consistent across all platforms including YouTube thumbnails and stationery.
Messaging: The brand’s voice is informative yet warm, emphasizing the joy of learning and the value of community support in gardening. Phrases like “Empowering you to grow” and “Cultivate your garden with confidence” capture the essence of Grower Coach.
Landing Page: We built a landing page that serves as a marketing tool for their horticultural services. It highlights Ken Salvail’s expertise and introduces their services clearly. Features include an overview of consultation services, testimonials, a straightforward pricing section, and direct calls to action for booking consultations. The design is clean and user-friendly, ensuring visitors can easily navigate through the offerings and engage with the content.

This cohesive brand identity and landing page effectively communicates Grower Coach’s commitment to enriching the gardening community, making it a go-to resource for horticultural education and consultation.