The Power of AEO and GEO for Modern Brands
For years, digital marketing has revolved around a single goal: getting to the top of Google’s search results. The higher the rank, the better the…
Blog
The Rise of Micro Influencers: How Smaller Voices Deliver Bigger Engagement
In a world where millions follow the biggest names online, it might seem like only the loudest voices win. But in 2025, the opposite is…
LinkedIn Ads vs Google Ads in 2025: Which One Should You Use (or Both)?
In today’s competitive digital landscape, every marketing dollar counts. Brands are constantly asking the same question: Should I invest in LinkedIn Ads, Google Ads, or…
TikTok or Instagram? How to Decide Where to Invest in 2025
When planning your 2025 marketing budget, one big question comes up: Should you focus on TikTok or Instagram? Both platforms are powerhouses, but they serve…
Stand Out on LinkedIn: How to Build a Business Profile That Converts
In the digital age, your LinkedIn business page is more than a placeholder. It’s a living, breathing extension of your brand. A well-crafted LinkedIn profile…
Goodbye Keywords, Hello Prompts: What Advertisers Must Do Next
Many SEO teams are doing the right work but still struggle to see results. The problem isn’t their talent—it’s the system around them. At Vigilante, we help brands break down silos, secure leadership buy-in, and align strategy across departments so SEO can thrive as part of the bigger growth engine.
When SEO Stalls: Fixing the System, Not the People
Many SEO teams are doing the right work but still struggle to see results. The problem isn’t their talent—it’s the system around them. At Vigilante, we help brands break down silos, secure leadership buy-in, and align strategy across departments so SEO can thrive as part of the bigger growth engine.
The New Era of SEO: Why GEO Matters More Than Ever
Search is evolving fast—and AI is driving the change. With Google’s AI Overviews, ChatGPT summaries, and emerging search agents, simply ranking on page one no longer guarantees visibility. That’s why marketers must adopt Generative Engine Optimization (GEO): the practice of shaping content so AI systems reference, summarise, and trust your brand first.
Navigating Modern Marketing Challenges in Complex Industries & How Vigilante Marketing Leads the Way
The digital landscape has never been louder or more unforgiving. Regulations tighten, budgets shrink, and audiences divide their attention across a dozen platforms. In this climate, templated campaigns vanish into the scroll. Vigilante Marketing meets that reality head-on by tailoring every strategy to the rules, rhythms, and buying habits of the industry it serves.
Double the Silver, Double the Honor: Vigilante Marketing Celebrates Best of Kelowna Wins!
The entire team at Vigilante Marketing is absolutely thrilled and incredibly proud to share some exciting news: We won Best of Kelowna Silver in not…
We’re Honored: Vigilante Marketing Nominated for Best of Kelowna 2025
Big news — Vigilante Marketing (VM) has been nominated for the Best of Kelowna 2025 Awards! Learn more about the awards and how you can help us win!
Best of Kelowna 2025 | Nominations are Open!
For 2025, Vigilante Marketing stands out as a powerhouse contender in Kelowna’s business scene. In just four years, this bold agency has evolved from…