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Goodbye Keywords, Hello Prompts: What Advertisers Must Do Next

Many SEO teams are doing the right work but still struggle to see results. The problem isn’t their talent—it’s the system around them. At Vigilante, we help brands break down silos, secure leadership buy-in, and align strategy across departments so SEO can thrive as part of the bigger growth engine.

When SEO Stalls: Fixing the System, Not the People

Many SEO teams are doing the right work but still struggle to see results. The problem isn’t their talent—it’s the system around them. At Vigilante, we help brands break down silos, secure leadership buy-in, and align strategy across departments so SEO can thrive as part of the bigger growth engine.

The New Era of SEO: Why GEO Matters More Than Ever

Search is evolving fast—and AI is driving the change. With Google’s AI Overviews, ChatGPT summaries, and emerging search agents, simply ranking on page one no longer guarantees visibility. That’s why marketers must adopt Generative Engine Optimization (GEO): the practice of shaping content so AI systems reference, summarise, and trust your brand first.

Vigi Link benefits of link shortener phone & computer
Benefits of a Link Shortener
Link shorteners are becoming increasingly popular with individuals and professionals through services such as Bitly, Tiny URL, and Vigilante Marketing’s own VigiLink. But do you…
Laying Out the Perfect Landing Page
It’s easy to get swept up in using big, pretty words or rely only on flashy graphics. However, a successful landing page can be broken…