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Website Discovery
1
Company Information
2
Your Brand
3
Target Audience, Marketing, Competitors
4
The Website
What’s the name of your business?
What industry sector is it in?
When was the company established?
Briefly, what products and/or services do you offer?
Who will be responsible for reviewing and providing feedback on the new website design?
Name
Email
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Why did the company start? What was the motivation?
What are the unique selling points, features and/or benefits of your products/service?
Is there a story behind how your brand came about?
Brand Guidelines
Do you have a brand guide or branding materials already?
Yes
No
Upload your brand guide or branding materials
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Max. file size: 128 MB.
Brand Assiociation
What do you want people to think about or attach to your brand?
Examples: innovation, sustainability, fun, professional, eco-friendly, cutting-edge
What are some adjectives that describe how you’d like your website to feel?
Examples: calm, excited, comforted, emboldened, amused
Describe the personality of your brand. What do you want to sound like?
Examples: weird/humourous, elegant, intellectual, casual/approachable, strong, inspiring, etc.
Brand Values
What are the values and/or mission statement of your company?
Where do you see your brand in the future? Describe your ideal company situation in 5 years’ time, 10 years’, 30+ years.
Target Audience
Your general target audience is who we will be designing for. Knowing the target market will shape font styles, colours, and feel of your website.
Marketing
How do most of your customers find out about your company?
Social media, word-of-mouth/referrals, online ads, etc.
How do you plan to market / brand your business?
Luxury, Low-Cost, Environmentally-Friendly, Local, Humour, etc.
Are there any new markets or services you’d like to break into? If so, what are they and why?
Competitors
Who are your main competitors?
How do these competitors market themselves?
How do you want to differentiate yourself?
Do you have an existing website?
Yes
No
Existing Website URL
What do you like about your current site?
What do you NOT like about your current site?
Goals & expectations.
Why do you want a new website?
What’s the primary / most important purpose of your new website?
Ex. Get customer to: purchase a product online, call your company, physically travel to your store, submit a request for a quote, sign up to a newsletter, etc.
What are some other goals you have for the website?
Colours, styles, look & feel.
Do you have any symbols or images you associate with your product / company / yourself that you would like to see incorporated?
Do you have any colours in mind that you would like to see? (If not, specified in your brand guide)
Do you have photos and visuals that can be used or do you want us to source stock or custom photography?
Website inspiration.
What websites do you love that you’d like us to take inspiration from? Or what do you absolutely not want to see on your website?
Website inspirations
Website URL
What do you like about this site?
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