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PPC Questionnaire
"
*
" indicates required fields
Type of Advertising
*
Google Search Ads
Social Media Ads
Search ads show to users on on search engines like Google or Bing based keywords.
Social ads will show to a targeted audience of users based on their interests on platforms like Meta, Instagram, LinkedIn.
Which social media platform(s) will your campaigns be on?
*
Facebook Ads
Instagram Ads
LinkedIn Ads
What is your total monthly budget for Google Ads?
This is the amount that would go directly to Google, not including VM's management fee.
What is your total monthly budget for Meta Ads?
This is the amount that would go directly to Meta and can be used for both Facebook and Instagram ads, not including VM's management fee.
What is your total monthly budget for LinkedIn Ads?
This is the amount that would go directly to LinkedIn Ads, not including VM's management fee.
Business Name
Main Contact Email
And invite will be sent to this email for access to the Google Ads account.
Website
This would be the site you want the ads to point to.
Business Goals
What actions/conversions do you want visitors to take from advertising?
Examples would be to fill out a specific form, make a purchase, or download.
What geographic locations would you like to be targeting?
Service Specific
What are the most important products/services you will be advertising?
What are the features/benefits of buying these products/services?
Strategy Questions
Are you aware of any keywords related to your products/services that draw in customers?
Are there any keywords you know of that should be avoided in campaigns?
Competitors
Who are your main 3 competitors?
What sets you apart from your competitors?
Name
This field is for validation purposes and should be left unchanged.
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